Atlas

Holiday Greetings

A quick-turnaround holiday greeting for a global audience, made with stock — to not look like stock. I collaborated with overseas teams to ensure we had a language mix that would satisfy everyone. The biggest challenge came as a surprise: troubleshooting complex special characters that didn’t display as gosh-darn intended.

The Gettys Group

Company Culture at The Gettys Group

To help the company draw qualified candidates, I collaborated with the Director of Branding to conceptualize, produce, and direct a piece that showcased the breadth of our teammates’ day-to-day work. I was involved in all parts of creating the final piece, including:

• Scheduling and managing shoots in multi-state locations — including hotels, restaurants, city streets, and a manufacturing facility
• Managing team member scheduling in order to place as many teammates as possible into shots relevant to their authentic work experience
• Managing a multi-thousand dollar budget for travel, rental equipment, crew, and props

The Gettys Group

The Blackstone, an Autograph Collection Hotel Photoshoot

I helped create and document an efficient, replicable process to streamline future interior photoshoots. My role included:

• Pre-interviewing qualified photographers and creating a database of their locations, shooting styles, day rates, etc.
• Writing thorough checklists, timelines, and email templates for pre- through post-production
• Developing a cloud-based, collaborative spreadsheet to develop final shot lists and shooting schedules — which included details like room-by-room lighting needs and crowd waiver requirements
• Coordinating with (and sending thank-you notes to!) hotel staff and stylists in order to keep production on schedule and to avoid guest disruption
• Creating guidelines for digital asset management, including image selection, retouching, naming, tagging, and organization

The Gettys Group

The Story Behind Hotel LeVeque, an Autograph Collection Hotel

We executed the company’s first video case study on an expedited timeline in order to support the project in an award submission (which it won!). My role included:

• Scheduling and managing multi-state sets, including a Chicago soundstage and multiple areas of the Columbus hotel
• Developing a questionnaire then short-listing audio clips from filmed interviews to develop the final flow of voiceover and shot sequencing
• Managing a multi-thousand dollar budget for travel, rental equipment, crew, and props

Recognition

Soft-Branded Lifestyle Hotel of the Year
Boutique Lifestyle Leader’s Association

Ohio’s Most Beautiful Hotel
Architectural Digest